Tuesday, May 10, 2011

Form to Fashion

So you know how malls have a reputation for only housing national retailers?  Well, luckily for us CLE folk, we have a few malls that defy this perception, one of which is Beachwood Place. In addition to local stores like Brigade and Style Lounge, this weekend, Beachwood Place is playing host to a really fun event that is a great opportunity for the area's budding designers.

The event is called Form to Fashion, and the event challenges 14 finalists from Ursuline College and the Virginia Marti College of Art and Design to construct pieces for their own collection. Themed "Be What's Next", the even encourages students to create garments using up-and-coming techniques to showcase fashion's next big trend! The 14 finalists were chosen from a panel of five "celebrity judges" that include Valerie Mayen (of Project Runway fame), Kimberly Criado (personal stylist manager at Nordstrom), Maria Pujana (with Fashion Group International), and Susan Smith (a fashion blogger; sorry I don't have the link to her blog!).

The 14 finalists creations are displayed at the mall and online, and the finalist receiving the most votes will win a $500 gift card!! The live fashion show is FREE and open to the public from 2:00pm-3:00 pm on 5/14/2011, so if you're in the area, you should definitely stop by and take a peek and enjoy some hors d'oeuvres provided by Maggiano's. Voting ends on May 12th, so if you have a second, please go ahead and vote!! My vote is going to #12, the cape by Rochelle Beres! What's yours?

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